Since the Lagos State government pronounced the ban on street trading in Lagos and made its intention to commence its enforcement on July 1, this year known, residents of the state have been ruminating on the likely effects such policy would have on individuals and businesses within the metropolis, considered by many as the commercial nerve-centre of the nation.
Besides the negative impact such policy is expected to have on those individuals, directly involved in the trade, market checks revealed that the policy, when eventually enforced, might affect the visibility and bottom-lines of some notable brands, that thrive best in this ‘peculiar’ market environment; a development that has been giving both manufacturers and consumers of such brands some sleepless nights since the policy pronouncement.
Such brands that have made their names and fortunes, meeting the needs of residents of the city, are being left with no other option than to re-strategise, to avert mitigate that the impact of such ban on their offerings.
For instance, one of such brands remains Gala Sausage Rolls. Besides providing a ready meal for Lagosians, trapped on the notorious Lagos traffic, not a few have attributed whatever equity the brand must have garnered over the years, to its constant interface with the street.
‘This is not a product that is meant for the inner closet of a shop. It is meant to provide that ready meal for that hungry, impatient individual on the road. Gala and the residents of the city would miss each other, if the ban is eventually implemented,’ argued Ogunsakin, a consumer.
Perhaps other big brands in the nation’s soft drinks market that will be missed on the Lagos roads are Coca Cola, Pepsi Cola and the Big Cola, all in pet bottles.
While residents would miss Coca Cola and Pepsi, two soft drinks products that have gained the confidence of their consumers, through quality offerings over the decades, they would also miss the Big Cola, a relatively new soft drink, that brought the innovation of making consumers enjoy more value for the same old price.